The Mall - Denise Van Outen Summer Campaign

The Mall own twenty shopping centres across the UK and have engaged Denise Van Outen to be the face of The Mall this summer.

As well as supporting this in-store, The Mall asked us to leverage the offline content and collateral in different ways across their website.

We worked with The Mall and Denise's agent to develop online creative to be used throughout the site, particularly on the Home Page, in the Health and Beauty magazine section of the site and in Flash banners throughout.

We also repurposed content used in an offline magazine style printed piece, to develop a self-contained, interactive Flash application within the site, that brings to life a variety of clothes and accessories chosen by Denise from The Mall's retailers as well as providing health, beauty and fashion tips from Denise herself.

The Denise activity launched on Monday July 6^th and results from Google Analytics show that site visitors are interacting with promotional content throughout the site as well as the interactive Flash application.