The Mall own twenty shopping centres across the UK and have engaged Denise Van Outen to be the face of The Mall this summer.

As well as supporting this in-store, The Mall asked us to leverage the offline content and collateral in different ways across their website.

We worked with The Mall and Denise's agent to develop online creative to be used throughout the site, particularly on the Home Page, in the Health and Beauty magazine section of the site and in Flash banners throughout.

We also repurposed content used in an offline magazine style printed piece, to develop a self-contained, interactive Flash application within the site, that brings to life a variety of clothes and accessories chosen by Denise from The Mall's retailers as well as providing health, beauty and fashion tips from Denise herself.

The Denise activity launched on Monday July 6^th and results from Google Analytics show that site visitors are interacting with promotional content throughout the site as well as the interactive Flash application.
 

Subway was one of the three headline sponsors of Comic Relief in 2009. In order to communicate to consumers how they were supporting the charity and to give consumers a chance to join in with their own support, they commissioned us to develop a co-branded Subway and Red Nose Day microsite.

It was vital that the site promoted the Subway brand as well as adhere to stringent Red Nose Day brand guidelines and close collaboration with the client and the charity enabled us to create a site that met the objectives of both parties, while remaining engaging for the consumer.

We used extensive Flash animation for key elements in the site, particularly the animation of the red nose device and key information panels.

We also commissioned three celebrities, the TV presenter Gok Wan, the actor Tom Baker and the Radio 1 DJ Tim Westwood, to record a number of mobile ringtones. Consumers could listen to the ringtones and other outtakes from the recording sessions via the website and we able to text a short code to download a ringtone direct to their mobile phone at a charge of £1.00 (with around two-thirds of that going direct to the charity).

The microsite was a great success in that it managed to communicate updates about Subway's support for Comic Relief to thousands of consumers over the promotional period.

The ringtone promotion itself raised a substantial amount for the charity as well as raise awareness of the cause in a traditionally difficult to reach late teen target market.
 

2009 is the year of Homecoming Scotland, a celebration of contemporary Scotland which marks the 250th anniversary of Robert Burns birth.

Robert Burns is a truly international character whose personality, works and philosophies are celebrated around the globe. A man who was in many ways ahead of his time, Burns enjoys a great deal of contemporary relevance and is celebrated internationally through the ritual of the Burns supper.

In September 2008, Homecoming Scotland, in partnership with The Famous Grouse, briefed Frame Digital to create a website that would provide a vehicle for fans of the Bard across the Scots diaspora to come together and share how they would be celebrating their Burns Supper in 2009.

One of the core functions of the site was to provide a useful resource to 'affinity Scots' who wanted to celebrate a Burns Supper. As well as examples of Burns poetry, the site also offered a downloadable pack, which included templates for invitations, menus, placeholders and other collateral to help participants organise their Burns supper.

All of these were branded with The World Famous Burns Supper logo to help build a sense of a joined up, global celebration of the Bard. The site also featured a selection of recipes and cocktail mixes provided by The Famous Grouse (courtesy of their award winning executive chef, Steven Craik) which helped participants create a genuinely Scottish Burns supper, whether they were hosting an relaxed dinner for four or a formal dinner for forty.

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In July 2008, subway launched the limited edition Reggae Reggae Chicken Sub in store. As well as supporting this with television, press and point of sale material, the client asked us to consider how this could be integrated with online activity that would provide a deeper layer of consumer engagement.

We designed a Reggae Reggae Chicken Sub microsite to communicate the promotion and provide key product information (ingredients, nutritional details, etc.).

The microsite also featured recordings we made with Levi Roots (the creator of Reggae Reggae sauce and Dragon's Den winner) saying and explaining a number of Jamaican patois phrases in his own inimitable fashion. As well as streaming these audio clips within the microsite, the MP3s were featured as downloads that could be used for mobile ringtones.

We also supported this with presence on social media sites including Facebook, Bebo and MySpace.

In the first month that the campaign microsite was live, over 100,000 unique users interacted with it, helping to drive footfall in store as well as promote Subway's active approach to marketing support to existing and potential franchisees.

The social media activity touched a community of over 1000 consumers in a space that is traditionally hard to reach for retail brands.